Recovery chief to tour Gulf region next week
June 27, 2010 by John McRae · Leave a Comment
AP – President Barack Obama’s point man for the recovery and restoration of the area affected by the Gulf oil spill will tour the region next week.
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Hot! Save Money On Electricity With Renewable Energy (Solar And Wind). Learn How To Make Solar And Wind Power From Home!…
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Energy Audits are very popular and great for the Diy Green Market. Promote on PPC or to your Green Email List. We have D…
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Little spent on oil spill cleanup technology
June 27, 2010 by John McRae · Leave a Comment
AP – While oil companies have spent billions of dollars to drill deeper and farther out to sea, relatively little money and research have gone into finding new, improved ways to respond to oil spills in deepsea conditions like those in the Gulf of Mexico.
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Hot! Save Money On Electricity With Renewable Energy (Solar And Wind). Learn How To Make Solar And Wind Power From Home!…
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Energy Audits are very popular and great for the Diy Green Market. Promote on PPC or to your Green Email List. We have D…
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Teens Lead a Fresh Green Charge
May 30, 2010 by John McRae · Leave a Comment

The recent e4 Eco Expo for Environmental Education in New York City was dominated by two perceptions: 1) the teens who organized and led the event were extremely impressive and inspiring, putting many of us adults to shame, and 2) it was disappointing that more of their “non-choir” peers didn’t show up. The event was held at the prestigious Collegiate School on the Upper West Side, a K-12 private boy’s school that’s part of the elite Ivy Preparatory School League. It’s older than most colleges, having been founded in 1628.
The e4 Conference was organized by eco-minded students from Collegiate, as well as other private schools in the city, in association with Teens Turning Green. One of the highlights was checking out the rooftop garden. Knowledgeable students demonstrated their passion for planting an oasis in the heart of the city. They showed off the plastic horse feed troughs they use as beds (they said they didn’t think anything leached into the soil), as well as their worm bins, complete with red wrigglers happily munching through garden clippings and food scraps.
The students said they love enjoying the fresh produce from their own labor, as well as selling at their local farm market (proceeds are put back into the garden). Any extra unsold food is donated to feed the hungry.
The garden was sunny and breezy, and afforded breathtaking views of the city. But what was perhaps most inspiring was the contagious passion of the student gardeners. As they babbled about Michael Pollan, the poor quality of fast food, the imbalance of farm subsidies and the nutrient content of just-picked onions, one couldn’t help but notice the seeds of the next green revolution.
The rest of the e4 Conference was equally impressive, with student leaders who gave speeches as skillfully as the professional keynoters, and who moderated expert panels like seasoned pros. Workshops included stitching together a dress from reclaimed fabric, learning about green maps and getting a beauty product makeover. My panel, with Karen Stewart Brown of Stewart + Brown green fashion, Julie Gilhart, the fashion director of Barneys New York, and Jane Iredale of Iredale Mineral Cosmetics, went swimmingly. When my buddy Remy C. asked around of the students as to why more of their peers weren’t there, they said everyone was burned out from finals and end-of-the-year work, unfortunately. They missed a great event.
At the pre-conference dinner the night before, Matt Peterson of Global Green spoke about his group’s inspiring work to rebuild New Orleans green. We’ve covered that fairly extensively, but what I hadn’t known is that, according to Peterson, the idea originated with a (now deceased) community activist, a local grandmother from an impoverished ward who wanted the rebuilding of her home to stand for something better.
Speaking about his group’s frequent work with celebs, Peterson said, “It’s amazing that these prominent people help us get the word out and raise money, and it’s fun, but what really matters is future generations.” He continued, “How dare we think we can take away their clean air and water? We need to work through the fear and get to the love: those are really the only two human emotions when you boil it down.”
Peterson, who has the good looks and connections of a rockstar advocate, also made everyone stand, raise their hand, and repeat after him…”Go Lakers!” Then he made us all say, “I love where I live.” Peterson then had to jet off to make his son’s baseball game the next morning. Rockstar.
Judi Shils, executive director of Teens Turning Green, told the crowd that she had never worked with an all-boy’s school before. “I was so impressed,” she said. “They learned how to fold napkins, set tables and put on such an important event.”
10 Waste-Free (and Free) Ways to Celebrate Mother’s Day
May 30, 2010 by John McRae · Leave a Comment
Thoughtful, out-of-the-box Mother’s Day gift ideas that your mom won’t soon forget.
See the Timeless Style of New Green Fashion
May 30, 2010 by John McRae · Leave a Comment
Stewart + Brown has been making eco-fashion since 2002, and from the very first collection I spied in late 2004 until today, the brand has been defined by an incredible sense of classy sophistication, without ever being considered old ladyesque (though I’ve always felt that most of the companies’ pieces, and especially it’s knits, could be worn by women 16-90). The company’s style has a definite California vibe (they are LA-based) but the warm knits are perfect for Northeastern winters as well. And did I mention comfy enough to wear while on a cross-country flight, but lovely enough for dinner with the parents?
As you’ll see in the video tour below, the company’s designers are constantly innovating with new, natural materials, like yak, hemp blends, organic cotton and Mongolian cashmere (and as described in the video, they work directly with collectives in Tibet and Mongolia to create their signature knits).
The company was also a sponsor of the Project Green Search Model competition, providing ensembles for the finalists to model as part of their photo shoots. Their Fall/Winter 2010 collection is filled with gorgeous pieces; I’ve picked just a few of my favorites below.
Eliza Thermal Cardi, 100% Mongolian cashmere, $428, featured w/ the Aston Scarf (in Clove Loom print), 96% hemp, 4% Spandex, $64.00
A Dark Ride (in a Lexus) with Boondock Saint Norman Reedus
May 30, 2010 by John McRae · Leave a Comment

He’s driving, you’re just along for the ride. (Photo: Joel W. Henderson for LexusDarkRide.com)
The old way of promoting a car was to run TV and magazine ads, and associate the new model with an aspirational lifestyle. But that’s the way grandpa did it. The new way is to film a 12-minute high-def interactive video with movie stars that connects to Facebook, post it on the web, then Twitter it to get some buzz. Tap into their webcams, too, so they can “talk” to the high-watt actors.
Toyota has done exactly that to promote its new and rather angular Lexus CT 200h hybrid car. The Lexus, which comes out in early 2011, is a “premium compact” hybrid, and not based on a conventional version. With a 1.8-liter Atkinson Cycle four-cylinder engine, it should offer excellent fuel economy, though that’s not been released yet.
Lexus Dark Ride, which debuted Friday afternoon, stars Norman Reedus of Boondock Saints fame and is a spy thriller/Fast and Furious kind of thing, with lots of off-the-wall driving and folks getting shoved around. Reedus is the unshaven Tony Driver, a handy man behind the wheel. You get to be the passenger, interacting with a very gruff Reedus, who in a carryover from the Saints still sounds vaguely Irish (he’s not). The mission: deliver the …
Do You Know How to Get Better Gas Mileage?
6 Gas Mileage Myths
May 30, 2010 by John McRae · Leave a Comment
Planting the Leaf: Nissan Breaks Ground on a Lithium-Ion Battery Plant for Its Electric Car
May 30, 2010 by John McRae · Leave a Comment
Asia currently has 98% of lithium-ion battery-making plants. By 2010, the U.S. could have 20% of the market, starting in Nashville, with the new lithium-ion battery factory for the Nissan Leaf.
Make Your Own Solar Panels And Go Green For Earth
April 26, 2009 by John McRae · Leave a Comment
Where did solar go?
Solar power for the home was a big seller during the energy crisis of the 70′s. Many houses found tri-pods of solar panels on their roofs gathering what power they could. These units were found mostly in environmentally sensitive Arizona, but soon they were found across the World. Unfortunately, the solar power cell of the 70′s just wasn’t all that cost-effective and cost quite a bit to put in and maintain. As fossil fuel returned to the marketplace there was diminutive need for solar cells in a time of flagrant consumption. But the idea of solar energy was a good one and many trailblazers understood that it was a good idea that had yet to find its time. Solar panels never went away; they just slid back into the laboratory to await solar panel 2.0.
Solar is back and ready
Today’s solar panel is not your father’s solar panel. Depending upon which type of energy you care to generate, electricity or hot water, today’s solar panel has come a very long way in the form of photovoltaic’s and will go further still. These cells, when combined into panel form, turn the suns rays (so-to-speak) right into power ready for use. They have also become exceedingly efficient, more environmentally sound and less expensive. Today’s solar panel will sit almost anywhere and is quickly finding itself being turned into a panel the thickness of a nano particle. Solar power technology is running at extremely fast pace and driving costs down to an affordable level.
Who’s using the panels?
As mentioned, it takes a change in the purse strings to see a marked change in a consumer’s behavior. With a technology and paradigm shift on the order of solar panels it requires a solid leap forward in panel efficiency, costs of panels , associated elements and an increase in existing costs of fuel. When these factors reach critical mass solar panels start to show up, not at the consumer level, but at the corporate and industrial level. This is simply because business moves its money where the costs-over time-are less. This is just good business. Solar panels are now, as in this past two years, become more cost effective for industry to use then to not use them over time.
Why solar panels now?
Solar panels are now being used primarily because fuel costs are just too high to ignore in favor of a new technology that is worth checking out. Companies have available empty roof space and the choice of trying something on a larger scale to see if it works versus continuing to pay higher fuel bills and environmental costs. The whole concept is extremely self serving. There is no environmental consideration involved. If the company doesn’t use solar panels they have to pay fuel costs and air clean-up expenses along with variable fuel charges. They try out the solar panels and see if they work now. If they do, the company can; commit to a full solar panel program with even more efficient solar panels, significantly reduce fuel costs and almost eliminate air cleaning needs along the way. There is little environmental about it. It’s just good business. After industry gets rolling, solar panel costs will drop like a stone and the consumer will jump on board because…it’s just good business.
Today your can make solar panels yourself and save hundreds of dollars. By simple following directions and purchasing materials at your local hardware store you can be doing your part to go green and save our planet one person at a time
The Advantages Of Living Off The Grid
April 25, 2009 by John McRae · 1 Comment
The shortage of power, the rapid consumption of non-renewable energy, the ever-increasing demand for power supply, the daily warnings about our environment are enough signs to tell us that it’s time to go green for earth. So, what can we do? For starters, how about living off the grid? If I have startled you with that proposition, let me tell you that living off the grid not only helps the environment and helps save power; it also cuts down our electricity bill substantially. Now, that’s a tangible benefit apart from all the good you will do to the world. Trust me, you will feel good doing this and you will be doing your part to help save the earth one person at a time.
Let us first study the advantages of living off the grid.
• Reduced dependability on exhausting resources: Who wants to depend on public utilities all the time? Living off the grid helps you rely only on your resources and not the ones supplied by governments or corporations. How often have you cursed when faced with a power outage in the midst of some important work or a party? Wouldn’t you like to take charge of such factors affecting you life? With alternate power solutions, you can.
• Freedom of usage of naturally available resources: How would you feel when you don’t have to pay for the power you use? Wouldn’t it be delightful to use as much power as you want without worrying about the electricity meter? You can make use of the abundant power available in the nature to light up your home and make your food. The solar power solutions and the wind power solutions are the answers to your power quest (well, literally!).
• Reduced power costs, helping save your money: How would you feel if the electricity bills stop coming in your letter box? The alternate power solutions give you a return on investment very soon, thus making the power supply to your home eventually free!
• Making way for a healthier environment: Don’t you bless the people who planted trees years ago not expecting them to miraculously grow? They planted those trees for the future generations. Make the future of your future generations secure by giving them a greener, healthier world. Cut down on the usage of non-renewable sources of energy. Try to use water minimally. There is not much drinking water left for the next generations.
If you are thinking it is not very feasible to live off the grid, look for alternate power solutions and you will be surprised to learn that they are not only cost-effective but also extremely feasible.









